The Last Push: How to Maximize the Final 90 Days of 2024 for Your Business
The final stretch of the year is here. Can you believe it? For many of us, the year has felt like it flew by, but the good news is that the next 90 days offer a fresh opportunity to gain traction in your business. Whether you’re a founder of a small business or a coach, this is your chance to refocus, realign, and create momentum that can propel you into 2025 with confidence.
I’ve worked with many entrepreneurs, and one thing I’ve noticed is that the end of the year can bring a sense of urgency. You pull out those goals you set in January and think, “Wow, I still want to achieve this or that before the year ends!” It’s natural to want to wrap things up strong, but the key to making the most of this time is to work smart, not just hard.
Here’s how to use the last 90 days of 2024 to finish the year strong while setting yourself up for success in the new year.
1. Assess and Acknowledge Your Wins
Before diving into a flurry of activity, hit pause. Take some time to reflect on what you’ve achieved so far this year. What wins—big or small—have you had? What lessons did you learn from the challenges you’ve faced?
As business owners and coaches, we often overlook our progress because we’re focused on the next thing. But recognizing your accomplishments and being honest about what hasn’t worked can offer valuable insights. Maybe your goals have evolved, or maybe you’ve discovered new strategies that work better. Either way, the first step to finishing strong is acknowledging how far you’ve already come.
2. Shift to Short-Term, High-Impact Goals
With just 90 days left in the year, this is the perfect time to shift your focus to shorter, high-impact goals. Instead of trying to do everything, narrow your attention to a few key objectives that will move the needle the most in your business.
Ask yourself, “What are the top one or two things that will have the biggest impact on my success as the year closes out?” It might be launching that new offer, securing a few more clients, or refining a key process in your business.
Breaking these goals down into actionable steps gives you a clear plan to follow without feeling overwhelmed. When you know what’s most important, you can channel your energy where it counts.
3. Consistency Creates Results, Not Perfection
As a business owner, you know that consistency—not perfection—is what drives results. Over the next few months, focus on building routines that support your goals rather than aiming for flawless execution.
For instance, if you’re working on client acquisition, how can you show up consistently for your audience? Maybe it’s through regular social media content, engaging your email list, or scheduling follow-up calls. The key is staying the course, even if things aren’t perfect. Small, steady actions compound over time and create real progress.
4. Focus on High-Value Activities
Now is the time to double down on the activities that will bring you the most return. This could mean streamlining operations, finalizing that client project, or dedicating more time to nurturing your current relationships. In the last quarter of the year, it's essential to focus on quality over quantity.
Take stock of where you’re investing your time. Are there distractions or low-impact tasks that are eating away at your energy? Cutting out these distractions can free you to concentrate on high-value work that will set you up for success in the long run.
5. Celebrate the Journey—Not Just the Destination
While it’s great to have ambitious goals, don’t forget to celebrate along the way. The journey of building a business is filled with small victories that deserve recognition. Each time you hit a milestone—whether it’s signing a new client, launching a product, or even carving out time for personal growth—take a moment to celebrate.
Celebrating isn’t just about feeling good. It’s about acknowledging that you are progressing and reminding yourself why you started this journey in the first place. These moments of celebration keep you motivated and energized as you head into 2025.
6. Set the Foundation for a Strong Start in 2025
While your focus is on finishing the year strong, you’re also laying the groundwork for what comes next. Ask yourself, “What can I do in these next 90 days that will give me a running start in 2025?” Whether it’s creating a clear plan for your business or building momentum with current clients, every step you take now can set you up for success in the new year.
Don’t wait until January to start thinking about what you want to achieve. Use these final months of 2024 to position yourself for growth and opportunity in 2025.
Make the Last 90 Days Count
The final 90 days of the year are more than just a sprint to the finish line. They are a chance to reassess, refocus, and build momentum for the future. Take time to reflect on your progress, refine your goals, and commit to consistent action that will move you closer to the vision you have for your business.
Remember, it’s not about doing everything—it’s about focusing on what matters most and taking intentional steps forward.
Let’s make these last 90 days the most impactful yet.
To your success,
Stacey
P.S. What’s one high-impact goal you’re committing to in these final 90 days of 2024? Write it down, break it into action steps, and let’s make it happen together!
